Our story so far.

Primed is part of the Outset Group.

Outset was founded on a belief that legal services could be delivered differently and better. For the past 20 years we’ve been challenging the status quo of the traditional professional services industry – fed up with stuffy suits and hierarchy, unknown legal fees and unnecessary legal jargon, we created a range of services to meet the needs of modern businesses, putting our clients at the very centre.

We created Primed in 2016 to meet the needs of smaller, sub 100 employee businesses.

Our experience.

At Outset, we gained a wide range of experience in people management, advising large businesses (such as IVC, Europe’s largest veterinary group, Fujifilm & Flight Centre to name a few) on complex employment law issues.

But when we began working with smaller owner-managed businesses like yours, we realised business owners were missing out on good legal advice when they need it – sometimes because the cost was too much or because the services available in the marketplace didn’t match your needs.

Our mission.

Our mission is to empower brave and ambitious business owners and their teams with expert advice and personal support, so they are Primed and ready to manage HR and Health & Safety challenges and workplace compliance with confidence.

Our values are:

To be continuously brave

To be continuously brave

To inspire confidence

To inspire confidence

To collaborate

To collaborate

To be clear, concise and flexible

To be clear, concise and flexible

The Primed Difference.

Big name
competitors
Local Law Firm /
HR consultant

Consistent advice from a dedicated team not just a call centre

Yes No Yes

Brave advice that gets to the outcome you want

Yes No No

Integrated team of HR advisor and employment lawyers regulated by SRA

Yes No No

Legal advice delivered by a team ranked in the Legal 500

Yes No No

Tribunal support

Yes Yes Yes

Unlimited advice and access to 24/7 resources

Yes Yes Yes

Meet
our team.

We’re a group of down to earth professionals with a wide range of practical, hands-on experience and qualifications in HR, Employment Law and Health & Safety across a range of industries. We’re people first, advisors second. We know business is never straight-forward and curve balls are a regular occurrence, so we’ll support you through the highs and lows with a bit of humour and personality along the way.

It takes bravery to start and grow a business, we know our clients are time-poor so we’re always brave enough to tell you what we’d do in your shoes to help you move forward in a way that suits you.

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John Smith

Managing Director

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Jane Smith

CEO

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